9 things you should never do on stage | Disc Maker’s

by SHAUN LETANG

 

It’s good to know what you should be doing to advance your music career, but it’s also important to be aware of the things you should avoid. Don’t do these things during a music performance.

Music performance no nos

This post on music performance tips was adapted from an article on Music Industry How To. Reprinted with permission.

I’m sure you’ve read guides and posts and advice about how to move your music career forward. While it’s good to know what you should be doing to advance your music career, it’s also important to be aware of the things you should avoid. Unfortunately, doing the wrong things can kill your career a lot quicker than doing the right things can push it forward.

With that in mind, I want to share with you nine mistakes I’ve seen musicians make during a music performance. I’ve tried to leave personal opinion out of it, instead focusing on what will make for a poor show for your audience. After all, it’s them you’re there to entertain, right?

Here are nine things you should never do on stage!

1. Tune your guitar to start the show

Play guitar? Don’t go on stage and spend the first few minutes of your set tuning your guitar. It’s not fun for the crowd, and it just shows how unprepared you are. Practice tuning regularly so you can get it sounding right fast, and plan for time backstage to prepare yourself and your instrument so you’re ready to play when you’re on

2. Argue with the venue staff

Things don’t always go to plan. The show might start later than advertised, there might be a smaller audience than expected, or the sound engineer might not get your levels right. Despite all of this, don’t go on stage and vent your frustration over these issues – or worse, directly argue with staff during your show time.

Believe it or not, I’ve seen this happen multiple times. It’s easy to feel entitled and like you want to get it off your chest, but there’s a time and a place. When you are on stage, you’re there to entertain the crowd and have fun, so be professional and perform to the best of your ability – whatever the circumstances.

3. Make it obvious when you make a mistake

Mistakes happen. What should you do when they do? Simple: carry on with the show! Unless it’s something major, like a part of the stage has fallen down, chances are the audience won’t even notice. And even if they do, if you carry on as normal, it probably won’t bother them. Don’t make a big deal out of mistakes or highlight them, just keep on with your set.

4. Do more talking than performing

Ok, so it’s important that you let people know where they can catch you next or that they can buy your merch during or after your set. That said, no one wants to hear you talking about it for ages between each song. This gets boring and breaks up your show.

Be sure to incorporate short busts of promo across your gig, but keep it entertaining. Mention things in intros while the music is still playing, at the end of songs, and to backing music briefly between tracks. This lets you get out what you have to say without killing the vibe.

5. Disparage other musicians

The last thing you want to do is call out another band. Don’t criticize, mock, or laugh at another artist while you’re on stage. If you’re touring and have been invited to gig at somewhere outside your usual circles, treat the local musicians there with respect. There are so many “scenes” out there currently that are known for bands who just bash each other for no good reason. Chill out and enjoy the music.

6. Let your ego get in the way

On a related note, it’s important to never boast about your act or music while you’re on stage. Keep your ego in check. In fact, get rid of your ego. Keep that all to yourself. As a crowd member, it’s so laughable to see band hype themselves up on stage. If you think you’re great, be great. No one likes musicians who are too full of themselves.

7. Shout into a microphone at close range

As a musician myself, I’m fully aware that it’s easy to get excited by a crowd that is really into your show. If you’re going to raise your voice and interact with your audience, it’s important to be conscious of the volume. Never shout in to a microphone at close range. It’s not always a scream that gets a crowd going.

8. Split up

Never quit your band while you’re on stage! I remember waiting to see a local band for the longest time when I was younger. I finally got an opportunity to see them, and in a really great venue. We got to the show just as the guitarists we’re setting up and tuning.

After catching a late bus, I recall feeling so lucky that we hadn’t missed any of the set. Just as the guitarist on stage had finished tuning, there was a loud banging noise from the other end of the room. As I glanced back, the drummer had left the stage and the guitarists began to pull out the cables. By now the crowd, who had been waiting patiently for a little over twenty minutes, started to panic.

Noise and confusion circulated around the room very quickly. A moment later, the vocalist took to the mic. “Eh, we’ve actually just broken up. Sorry.” And that was it. To this day, I have no idea why. There was no explanation, and from an audience perspective, it has to be one of the worst things I’ve ever witnessed. Leave band differences for after the show your paying audience has come to see.

9. Forget why you’re there

Probably the most important part of your attitude on stage is to never forget why you’re there in the first place. The stage is the number one way to showcase your music and increase your fan base. If you have ambition and goals as a band, then never forget why you’re there when you’re on stage.

Bonus! Don’t leave your ears unprotected

As a musician, your ears are one of your most important assets (they’re pretty useful in day-to-day life too). While it may not affect your relationship to your audience, what many musicians don’t realize is loud music can damage your ear drums and cause tinnitus; a constant ringing in the ear. Unfortunately, I’ve got this. It’s not fun. While I’ve learned to live with it, for over a year it caused me serious sleeping problems and other issues.

Don’t make the same mistake I did, protect your ears. Don’t have music unnecessarily loud, and when you’re gigging and rehearsing, wear ear plugs. You need your ears, so take good care of them.

Conclusion

Gigging is a top form of promotion and one of the truly fun things about being a musician. If you want more advice on effectively promoting your music, have a look at my free marketing eBook for musicians. It’s one that’s already helped thousands start doing the right things in their music career. Hopefully it’ll help you too.

Read more: 9 things you should never do on stage – Disc Makers http://blog.discmakers.com/2014/06/9-things-you-should-never-do-on-stage/#ixzz36HDtRTnp

The one thing you have to understand to get more gigs | Disc Makers

By 

mic2 The one thing you have to understand to get more gigsNot all gigs are created equal: how to get the right gig for you

So you want to play more gigs.

It seems like other artists you know are performing all the time, so surely there must be a secret formula to getting gigs. That, or all the other musicians up on stage are friends with the venue owner or have a manager getting the gigs for them, right?

Maybe. But nine times out of ten the singer up there on stage has no insider information, no manager, and no friendship with the venue owner whatsoever.

So the burning question is….what is the Secret Formula to booking gigs?

I could reel off a few quick bullet points to whet your appetite, but to be honest that wouldn’t help you very much and here’s why: if you came up to me tomorrow and asked me how to get gigs, the first thing I’d say is, “What type of gig do you want?”

You see, not all gigs are created equal. Some gigs will pay well but won’t help you build a following; some gigs will pay next to nothing but will be massive fan builders; and some gigs… well they don’t get you fans or money but can still be valuable if used properly.

Confused?  I don’t blame you.

You see, before you can get gigs you need to understand the type of gigs that are out there and what each one can do for you. Once you understand this, it makes going after gigs a whole lot easier because you can look for a gig that is going to help you with your business (yes, you are a business) and is suitable for where you’re at in this phase of your career.

Have a look at the Gig Matrix below. These are examples of just some of the types of gigs, placed into a matrix that works on a scale of high versus low pay and high versus low fan building.

Gig Matrix 620x650 The one thing you have to understand to get more gigs

Note: This works for any musical genre; you just have to rename the gig slightly. For example, the musical theatre  equivalent of an ‘Open Mic Night’ is doing a community theatre show for free.

Bear in mind that this is not an exact science. The music industry is highly unregulated and I know that some musicians have done very well with ‘low pay/low fans’ gigs like busking if they go on a regular basis, however this is not always the case. To make things even clearer, let’s take a look at each of the areas of the Gig Matrix and find out what the benefits of each category can be for you.

Low Pay/ Low Fan Gigs

If after looking at the Matrix you thought that you would scratch Low Pay/ Low Fan gigs off your list straight away… well, think again. Every gig in the Matrix has its purpose and each is more accessible to you depending on what stage you are at in your music career.

For example, busking and open mic nights are a great way to test out new material or to gain performance practice when you are just starting out, and they are the easiest gigs to obtain; you can busk in most places by obtaining a simple busking licence and open mic nights take pretty much anyone.

In fact, I personally use both of these types of  gigs for this very purpose.  I’m currently working on some new folk material and am playing guitar for the first time (I’m usually a jazz performer and play piano and sing) so when I’ve got my material ready, I’ll hit up an open mic night to take my new songs and skills for a test drive.

Similarly, if you are in musical theatre, the best way to grow your resume is by doing free community shows. You’ll meet people in the industry and can work on your performance skills while you hunt around for new opportunities.

High Pay/ Low Fan Gigs

On the flip side of the Matrix  there are High Pay/ Low Fan gigs. These are what I call ‘Bread and Butter’ gigs because basically, they pay the rent. For contemporary singers, these might be bar/ club cover gigs where the venue pays you to play music their clientele will like, which usually means well known covers.

For me as a jazz musician, these are corporate gigs at some stuffy legal firm’s cocktail client night and I’m there to provide background music and look pretty. Yep seriously. Why else would they hire a band if they just want background music? It’s all for show. This is definitely not the place to pull out my massive ‘Nicola Milan’ banner, set up my merch stand complete with flashing lights and plug my CDs at the end of every set. You’ll be lucky if you get to hand out a few business cards during the break and get a quick thank you from the head honcho.

Use these gigs to fund the Low Pay/High Fan building gigs that we’ll have a look at next… and make the most of the free canapés while you’re there. icon wink The one thing you have to understand to get more gigs

Note: Some musos only want these types of gigs. This is when it’s not so much about building a name for themselves than it is making money as a musician without having to leave their local area (Which is totally fine by the way. I know plenty of very good musicians who make their living this way) — but for those of you who want to make a mark, raise your profile, and reach for what can happen when you do start becoming known (i.e. a higher charge rate, better gigs, a deeper connection with fans, getting your message out there, and all the possibilities that come with being a person of interest) then read on.

Low Pay/ High Fan Gigs

I love/ hate these gigs. I know they are going to be good for my profile but I also know I’m going to run at a loss and as someone who relies solely on income derived from music, the costs involved can bite.

Many support gigs with better known artists will fall under this category (initially at least.) As anything in the music industry, there will be exceptions but when you have no fans apart from your rent-a-crowd mates then you don’t really have much value (in terms of business dollars) to add to a gig and the opportunity to perform with a band that does pull a crowd is a good opportunity for you, because it means you get to play for fans of a similar sounding band. If they like that band, then they may become your fan too. However, it’s not such a good deal for the venue or the band with the bigger name.

The reason is because these type of gigs usually operate on a pay by door sales basis. If you have no fans then your ability to help with the door sales intake is going to be minimal and therefore you shouldn’t expect to be paid for something you didn’t provide. The catch here however, is this: if you are a singer who uses an accompanist or session musicians in your band, then you still have to pay your musicians and you will have to fork out of your own pocket to pay them. It is easier if you have a band dedicated to doing any gig they can to ‘break in’ but for singers, this is frequently not the case.

The good news is that if you make the most of these gigs, you should start building fans from the first gig and it does get easier. That, or you can do a heap of advertising to get people through the door… but that is a topic for another blog post.

The bad news is that every time you want to break into a new market (location) you will have to repeat the support gig process, unless of course you have a major radio hit and venues are clambering over each other to book you… and we all know this is definitely not the norm.

However, playing support gigs is the fastest way to go from zero to fans and get you one step closer to the juicy gigs we’ll have a look at next.

High Fans/ High Pay Gigs

Ah yes, now we reach the realm of the Rich and Somewhat Famous and I can hear you thinking ‘Now we’re talking. Ok Nicola, just tell me how to get heaps of these gigs, really well paying and in front of heaps of fans.’

My answer? “Patience, Grasshopper. They are not YOUR fans… yet.”

I’m not saying this to hold you back by any means because on average, festivals and promoted shows with advertising dollars behind them are hands-down the best way to get your name out there as an artist. The gig in itself would be enough, however most Festivals are accompanied by advertising dollars to spread your name further and have media salivating over the opportunity to get you on their interview list. Yes these are the best gigs to get, but they are also by far the most competitive.

Festivals are expensive to put on and so the Festival Promoter needs to ensure they will attract an excellent turnout each year. They do this by booking artists that they know will draw a crowd, which means that you need to be doing pretty well and have a solid following  to get one of these gigs (that, or be good friends with whoever is in charge.)

Don’t worry, there’s a catch to Festivals which is your secret way in. Create a list of the Festivals that support your type of music in your local area (and beyond if you can afford the travel costs). Most bigger Festivals don’t even accept artist applications so scratch those off initially. Your best bet is to target smaller festivals and then build up from there.

Keep an eye out for contests to play at bigger Festivals but realise the competition is going to be fierce. Some Festivals do offer busking opportunities which you can snap up if you perform solo and acoustic, then make the most of it; get your banner out, play loud and promote, promote, promote!

The other type of show that can sit either under this category in the Gig Matrix or under the Low Pay/Low Fans category is a show that you put on yourself. You hire a venue or agree to a split of the door sales and then it’s your job to book the support acts and get people through the door (this is where that rent-a-crowd friend base comes in handy).

These gigs are great for a reason to promote yourself in the local media and can be decent earners if your door numbers are solid. Do a good job and your rent-a-crowd might actually become true fans and bring more friends along next time.

So let’s go back to the start and revisit our original question: how to get gigs. Now that you can have a think about the type of gig that you want, doesn’t that make it easier to know where to start looking?

My advice is to pick the gig according to what your needs are as an artist. If you are just starting out, go for the Low Pay/Low Fan gigs where you can get some performance practice singing in front of a crowd. That way, if you stuff up, it’s not going to be such a big deal. If you’re past this stage, then have a look at the bands gigging in your local area that sound similar to you and reach out for a support gig.

Whatever the stage you are at in your music career, go for the gig that will benefit you the most… and once you have it, make the most of it.

—-

Author bio: Nicola Milan is a professional singer, songwriter, recording artist and vocal coach. On her website Singer’s Secret, she shares tips on how to improve your singing, gain confidence, and get gigs when you’re just starting out.

Build a superfan base one video at a time | DiscMakers

by BEN SWORD

Engaging with your fans involves “check moves” – opportunities for positive interaction – and online videos are one way to build an audience on YouTube and beyond

build an audience on YouTube

This lesson comes from Ben Sword, founder of Music Marketing Classroom, with an excerpt from the “Superfan Building” module of their training. Click here for the whole shebang.

If you’ve done any research about music marketing, you’ve probably heard a lot of people telling you you need to be on social media “engaging” with your fans. Sounds good, but what does that mean? Good question! The mission of this lesson is explain what engaging means, give you practical steps you can do each day, and help you build an audience on YouTube and beyond in the ultimate quest to take your music promotion to new heights.

The “check move” theory

I’ll admit, I wasn’t sure why I needed to bother engaging with fans until I discovered the “check move” theory. This concept tells us that the more positive interactions (or check moves) fans take with an artist, the closer the connection will be, and that will ultimately lead to more support – whether that be financial or with promotion bringing in new fans by word of mouth.

I think this is an especially powerful idea for musicians because it means we don’t have to hammer the fan base with slightly cheesy sales messages all the time, and can just focus on putting out super-duper stuff that they WANT to interact with.

It all starts with “capture”

In other words, get a smart phone and press record a lot, because often you can entertain your gang by just bringing them into your world and making content based around what you’re already doing.

The way this might look for a band on the road is that each member would be documenting the wild ride from their own point of view and posting it to Dropbox, and then your social media dude edits all the best bits for posting. (Of course, if you’re on a budget, the “social media dude” could simply be Bob the crazy drummer who likes playing with the computers).

But for some even that might seem like a little bit too much like hard work, so why not run a competition to have one of your die-hard fans come on the road with you to capture all the cool behind-the-scenes happenings? For an amazing example of this check out Ozzy Osbourne’s Facebook Page.

Seeing your journey from a fan’s point of view will mean they’re in a great position to know what’s going to be interesting and relevant. BOOYARR! You’ve just created a world class digital content strategy and it did not hurt one bit.

So how on earth do you set up a check move?

The mission here is to remove all the head-scratching from your social media marketing by giving you a set of tried and tested posts ready to go, and video is a great way to tell a story through more than just words. And you don’t need to just make a music video every week, there are dozens of ways to create video content that can help you engage with your fans. Don’t believe me? Here are 23 ideas to start with.

    1. Behind the music
      Let people in on your wild ride in the biz. Your first band, first song, first guitar, first love (or maybe not), challenges and setbacks, magic moments, and plans for the future. To do this, get a piece of paper and draw a picture of yourself as a just born baby on the left hand side, then draw a picture of yourself last week on the right. Now fill up the space in the middle with all the epic stuff that’s happened to you during that time. BTW, you don’t have to make a whole movie in one go. Bite-sized pieces will actually work better for holding interest.

 

    1. Interviews
      Interview every cool person you meet along the way – producers, managers, your crazy bassist, other bands, family, friends, fans, the sound man, tour manager and the driver who never seems to sleep. Here’s a good example to get you started. WARNING: There is a 93% chance this video will make you laugh, so if you’re at work maybe watch it later!

      how to build an audience on YouTube ex. 1

    2. Cribs
      Make a video to show folks around your home town and even your house if that doesn’t feel weird. Travel to important landmarks in your career like where the band got together, or where you performed your first successful stage dive. If you can’t be bothered to actually leave your house, you could do this using Google street view.

 

    1. Backstage
      Post dressing room shenanigans, the after-show party, and even that particularly tasty treat you got on the rider. And if Jimmy Page shows up and wants to play with you, film yourself getting ready for the gig!how to build an audience on YouTube ex. 2
    2. In the studio
      Video yourself during recording sessions. This is an awesome method of keeping fans in touch while you would normally be off the radar.

 

    1. Live footage from your latest gig
      There is a cool tool called Switch Cam which will turn your whole crowd into one big massive film crew and then you can come back later and make a wicked movie using all those different viewpoints. It’s the future baby!how to build an audience on YouTube ex. 3
    2. Tour diary
      Video diary updates when you’re on tour that include where you’re playing, how the shows are going, which band member is starting to make you crazy, what it’s like inside the van, and reviews of the accommodations.

 

    1. Sound check videos
      You might think this seems a little boring (and honestly I would agree), but folks outside of the biz love learning how things work from your perspective, and these kinds of music videos seem to get a ton of views. There could be interested people who will appreciate the look inside.

 

    1. Rehearsal footage
      Give your fans a sneak peek of brand new tracks from the practice room.how to build an audience on YouTube ex. 4
    2. Gear heads
      Show people around your gear and how you get your EPIC sounds. “This one goes to 11.”

 

    1. Music from your past
      Dust off those demos you made when you were a kid or in an early band. I think it’s cool to show people how you got to where you are now musically. Don’t be bashful about it!how to build an audience on YouTube ex. 5
    2. Merch!
      Live from the merch booth meeting the fans and the people who run your table.

 

    1. Song-meanings and inspirations
      Share what you were thinking and feeling when you wrote a song, if that doesn’t feel too personal.how to build an audience on YouTube ex. 6
    2. Alternate versions
      Record yourself playing acoustic versions of your more popular songs.

 

    1. Covers
      Record yourself playing interesting arrangements of music you love. (Don’t forget to get a sync license if you’re doing this!)

 

    1. Covers by fans
      Post a little “guitar lesson” for one of your most popular songs and then challenge fans to come up with the best cover version on video and post it.

 

    1. Say thanks
      Make a real personal video to thank fans when you reach important milestones in your career. Jackie Chan did this when he got 50 million Facebook fans. Just look at the way he pops up. Classic!how to build an audience on YouTube ex. 7
    2. Making of
      The “making of” your video with director’s commentary, like the extras on a DVD. This would basically be a couple of key players talking about how the whole thing came together.

 

    1. Answer questions
      Host an “ask me anything event,” online open mic session, or do what Noah Guthrie did and answer Twitter questions on video. It’s a multi-media bonanza!how to build an audience on YouTube ex. 8
    2. Outtakes
      Compile outtakes and bloopers from your recording sessions and video shoots.

 

    1. Chat with a superfan
      Make someone’s day and make a video out of it.how to build an audience on YouTube ex. 9
    2. Shopping
      Go thrift shopping for stage clothes or props and document the whole adventure on video.

 

  1. Make a music video
    Every cool tune should have some kind of music video, even if it’s real simple. Here’s something I made with no budget in just a few hours. Moving forward, I’ll be making mostly “fans create the footage” music videos because then the check move factor goes through the roof!how to build an audience on YouTube ex. 10

Here is your action step

OK so now we’re at the end of this lesson you’ve got two options.

1. Close this page and think, “Hmmm, ain’t that Ben Sword a cool and sexy mofo, he gave me a ton of ideas that I really should use one day and I must buy him lots of beer next time he’s in town. But then, ha ha ha! Look at those funny talking cats dancing on YouTube … what was I doing again?”

Apart from the thing about buying me beers, that ain’t going to do anyone any good, so the only option you should really consider is:

2. Pick one thing from this list, do it right now, and give yourself an hour to complete it. Often work will swell to the amount of time you allocate, so setting a short deadline means you’ll be really action focused and proactive.

Then if you’re feeling brave, do the same thing tomorrow, and the next day, and for the next 30 days, until you got the habit locked in for the rest of your career. Being that consistent will pretty much guarantee you’ll find an audience at some point. It’s like a law of nature or something.

Sure, what you produce at first might be crappy, and that’s totally cool – in fact that’s what’s supposed to happen. But after a while, making great stuff will be just like eating maple syrup and bacon pancakes with a thick Oreo cookie milkshake (i.e. EASY!)

Good luck, I’m rootin for ya’ and please contact me if you got questions because I’ll be making follow-up lessons.

Ben Sword is the founder of the Music Marketing Classroom, on a mission to help musicians create sustainable careers with a simple four level marketing philosophy. Learn more at MusicMarketingClassroom.com.

Read more: Build a superfan base one video at a time – Disc Makers http://blog.discmakers.com/2014/03/build-a-superfan-base-with-videos/#ixzz2wPyiDord

State of the Industry: 18 Ways Musicians Can Make Money | Bandzoogle

Dave Cool

One of the biggest challenges facing musicians is generating income. Gone are the days when a band could rely solely on music sales and touring to earn a living.

Part of the reality of being a working musician today is the need to diversify your revenue streams. Although sales of recorded music have gone down significantly in recent years, there are new sources of income available to musicians.

A mix of traditional and more modern income streams can help today’s musicians earn a living. Here’s a list of 18 ways to generate revenue for your music career:

18 Ways Musicians Can Make Money

1. CD Sales: If you’re going to be playing live shows, having CDs on hand is still a good idea. They make great takeaway souvenirs that can easily be signed by band members.

2. Vinyl Sales: Vinyl sales surged 30% in 2013. Again, if you’ll be playing live shows, printing a small batch to have at your merch table can help generate extra income.

3. Digital Sales: You should be selling digital music through your own website to make the most money, but also through online retailers. Keep in mind that online retailers take a percentage of sales (ex. iTunes takes 30%, Bandcamp takes 15%). Some digital distributors that place your music in stores like iTunes and Amazon will take a cut on top of that.

4. Streaming: Although per-stream payouts from streaming services tend to be small, they can add up over time. Keep in mind that these services also help new fans discover your music, and shouldn’t be seen solely as an income generator.

5. Live Shows: Money made from live shows can vary greatly, but it’s still one of the best ways to earn income. Not only can you make money from selling tickets, but it’s also one of the best ways to sell merch. Be sure to read our blog series “The 4 P’s of Playing Live” to make sure you’re getting the most out of your gigs.

6. Physical Merch: Income from physical merch can depend heavily on the amount of live shows you play. If you go out on tour, be sure that you have some t-shirts, as well as smaller items like buttons and stickers that you can sell to fans after the show. For more tips about merch, read: Get Your Merch On: Generating Revenue from Merchandise

7. Digital Merch: You can also sell digital merch items like PDFs, videos, and images to your fans. Things like lyric books, live concerts, sheet music, exclusive photos, artwork and more. Check out this post for ideas of digital items you can sell through your website: Using the new File Download feature: 20 Items you can now sell

8. Crowdfunding: Crowdfunding can be a great way to generate income for your music career. A well-executed crowdfunding campaign can help you raise enough money to offset the cost of producing and marketing your album. Read this excellent post by Dave Kusek (New Artist Model) about how to approach crowdfunding: Crowdfunding the Right Way

9. Publishing Royalties: You should be signed up to a performing rights organization so you can collect royalties on your music. This includes public performance royalties (radio, TV, live venues), mechanical royalties (sales through retailers, streaming, etc.), and sync royalties (commercials, film, TV).

10. Digital Royalties: Whenever your music is played on services like SiriusXM radio, Pandora, and webcasters, they must pay royalties. Sign up for a free SoundExchange account to make sure you’re collecting those royalties.

11. Live Performance Royalties: When performing original material, you can earn royalties from live performances. Whether you perform at a bar, restaurant, club, or other music venue, Performance Rights Organizations (PROs) will pay royalties from those live performances.

12. Licensing: If you get your song placed in a film, commercial, or TV show, chances are they’re going to pay you a licensing fee. These fees vary greatly, depending on the budget for the project, and how badly they want your particular song.

13. YouTube: On YouTube, whenever your music is used in videos that are running ads, YouTube pays a portion of that advertising money to the rights holders of the song. Digital distributors like TuneCore and CD Baby can help you collect that money, as well as Audiam.

14. Sponsorships: If you’ve built up a fan base, some companies are willing to sponsor musicians to reach those fans. Sponsorships can range from cash, to free products, services, and gear. Read this excellent guest post from Dave Huffman about sponsorships: Musicians: How to Get Sponsored

15. Session Work: Another way to make some extra money is to put yourself out there as a session musician. As a singer or instrumentalist, you could do session work for other musical projects, or even in advertising.

16. Songwriting/Composing: If you’re a songwriter, you could write songs for other musicians, or compose music specifically for film and television.

17. Cover Gigs: Playing cover gigs at bars, restaurants, weddings and other private events is frowned upon by some musicians. But those shows can pay really well, and allow you to get paid to play your instrument. There’s no shame in that.

18. Music Lessons: Many musicians teach their instrument to others to help generate revenue towards their own career. This can be a nice way to supplement your income, and allows you to hone your craft at the same time.

Tracking Your Income

With all of these different income streams, it will be important to track your progress. This will allow you to gauge which ones are working best for your career, and where you should focus your attention.

To help keep track of your income, you can download our sample music marketing budget here.

Do traditional tours still make sense for independent artists? | DiscMakers

shutterstock 180210833 Do traditional tours still make sense for independent artists?

[This article is written by guest contributor Jason Schellhardt, writer for the live entertainment concierge service Rukkus.]

Few things in the music industry are more romanticized than the image of the battle-tested road warrior. The old rock and roll narrative suggests that being a musician means going out on tour for months at a time, hitting any and every market along the way.

This used to be the most effective way to build a fanbase outside of your local scene, but like most other things in the music industry, the internet has changed that. Booking cross-country tours no longer makes sense for newer independent artists.

The advantages of social media have been well documented as it pertains to independent musicians. It has provided an unprecedented connection between artists, fans, media, labels and so on. Artists can record a track at home, post it on their SoundCloud account and share it via Twitter or Facebook without any other means of production or distribution.

While this has been a major coup for the independent artist, there is another major advantage to new media that is often overlooked. While it is great to know who is listening to your music or following your band, it is just as important to know where these people are.

Brett is a D.C.-based indie-pop band with a unique perspective on this issue. Though Brett is a fairly new band, all of its members have had experience touring the country in previous projects. They have seen the pros and cons to the lengthy, expensive traditional tour and the more cost-effective, targeted approach.

In an interview with DMVicious last year, guitarist Kevin Bayly and vocalist Mick Coogan explained how traditional tour schedules have become somewhat counterproductive for new artists.

“The whole concept of promoting your band by hopping in a van and touring the country is ridiculous. It’s backwards now. It used to be that way,” said Bayly. “We did that when we were younger, that’s how you had to get out there and meet people. Now it’s all online. It’s cheaper and you end up playing quality shows instead of Duluth, MN, on a Tuesday.”

“For the next year we plan on hitting [D.C.], New York City and Los Angeles. Those are the most important markets for us,” added Coogan.

By paying careful attention to the band’s online presence, Brett has pared down its most important markets and focused its attention squarely on audiences that have shown that they are receptive to the band.

The pros to this approach far outweigh the cons for a newer band looking to establish itself. Once a band has built a following online and in its targeted markets, national tours make a lot more sense. But, until then it is most often a massive drain on the band’s resources.

Here are a few geo-specific strategies to help you target your band’s prefered markets:

1. Build a strong social media presence and pay attention to every single one of your followers. This one sounds like a no brainer, but it is an invaluable resource. Figure out where your followers are located and if there is any obvious trend among them. If you notice a handful of fans in the same region, you are probably onto something.

2. Maintain your website and monitor the analytic data. Similar to the social media idea, using Google Analytics, or similar tools, to monitor your web traffic can tell you where each view is coming from. Many young bands forego their own websites in favor of maintaining their Facebook and Twitter accounts, but they are all equally important.

3. Keep track of any media coverage you may get. Another major factor in your band’s web presence is the amount of coverage you are getting from online media. Keep track of any blog or website that posts your music and find out if they target a specific geographic location. You can set up a Google Alert to make this easy to track.

4. Develop relationships with media in areas you intend to target. In addition to the last item, you should seek out blogs that are prominent in certain markets and try to arrange coverage for your band. This step would be most helpful once you have established a couple of areas you intend to target.

5. Pay attention to similar artists. Imitation is an age old tradition in the music industry. Find a more established band that is similar to your own, and look at the markets where they have had success. Chances are, you could find some success there as well.

Every band is different, and what works for some may not work for others, but this geo-specific strategy is a great jumping off point for any band looking to expand its audience beyond the hometown crowd.

If nothing else, this strategy will keep you from burning a ton of money and playing empty rooms in “Duluth, MN, on a Tuesday.”

Why social media sites aren’t always the best places to hold a contest | DiscMakers

Chris Bolton

Champions Cup Icon Band ContestHolding a contest online is a great way to engage your audience and make new fans. But, I think a lot of artists go about it the wrong way. A lot of contests happen exclusively on social media, and this is a missed opportunity. I’m not saying you shouldn’t use social media to promote your contest—you should—but you want to make sure that ‘the act’ of actually signing up for your contest happens on your website. You need to lure your friends and fans from the seductive world of social media and get them to visit your artist website. Why? Well, let me tell you . . .

 

On your website, you can capture emails instead of likes
You’ve seen the stats. With Facebook’s constant algorithm updates, only a tiny fraction of your Facebook fans actually see your posts. Facebook has become a pay-to-play game. So how do you connect with your fans without paying Facebook your hard-earned dough? Simple: get your fans signed up to your email list and you can chat with them anytime you like—for free. Next time you hold a contest, ask your fans to sign up to your email list and leave a comment on your blog to enter. Forget about getting people to like your Facebook post or Facebook page to enter; an email address is worth far more.

 

Asking more of your fans means deeper engagement

A ‘tweet,’ ‘like,’ or ‘comment’ on a social media site takes almost no time and thought. Fact is, you want people to actually think about what you are doing. You want them to listen to your music and show up at your next concert. So asking for a little more time is OK. In exchange for this attention you might have to give away something better than a cassette recording of your last practice. And That’s OK. Sweeten the prize. You’ll be rewarded for it. Throw in a date with your bass player, a bottle of champagne, or a song on your next album named after the winner.

Traffic on your website is the best kind of traffic

Where do you want your fans to hang out? Mark Zuckerberg’s website or your own? Seems obvious right? It’s always better to have fans on your website where they can buy stuff and communicate with you directly. So don’t bother directing people to a social media site to find out about your contest. Instead, direct them from social media websites to your own. Not only that, in addition to entering your contest, some people will probably spend some time checking out your concert calendar, your blog, your videos, and whatever else you have on your site.

On your website, you’re the center of attention

Social media websites are attention deficit playgrounds. Thousands of things are always going on at once. I’m surprised people manage to concentrate long enough to comment on a post or hold a conversation. On your website (assuming you haven’t plastered your website with ads) there is only one thing for visitors to pay attention to: YOU. You’re in the driver’s seat and you don’t have to worry about competing with advertisers and Upworthy posts. On your website, your fans can read about your contest, focus on the rules, and signup without being distracted by alerts, ads, and messages.

So for your next online contest, whether you’re giving away a t-shirt or a date with your bass player, make it happen on your site and reap the rewards.

Sustain your music career – nine insights to help you do it | DiscMakers

The Nadas have built a 20-year career in music playing shows, catering to their fans, and treating the business end of their band like a business

 

The Nadas career in music is built on touring

Mike Butterworth and Jason Walsmith in front of ‘Meatloaf,’ their tour bus.

It’s been twenty years since Mike Butterworth and Jason Walsmith met in college and forged a partnership that has withstood many tests. Since then, their Des Moines, Iowa-based band, The Nadas, have felt the exhilaration of performing for 15,000 people at a sold out arena shows to playing hole-in-wall bars for a handful of folks. Through playing hundreds of shows and releasing 11 records of (mostly) original material, the duo has learned what works when building a sustained career in music and an audience that spans one-third of the country. They recorded and produced their 2013 album, Lovejoy Revival, in a local warehouse. I spoke with Nadas co-founder Mike Butterworth (guitar/vocals) and dug up nine nuggets of wisdom that have helped the band not only survive, but thrive for two decades. 

1) Organic growth is long-term growth

How did the band come together?
I was a year behind Jason in college but had been playing in rock bands in high school, so when I got to college at Iowa State University, the first thing I wanted to figure out wasn’t my class schedule but who I was going to play music with. A mutual friend introduced me to Jason, who at that time was in a campus band. I auditioned and was asked to join, but before I could go to my first rehearsal, the rest of the guys in the band left school, so only Jason and I were left.

he Nadas career in music started with Lovejoy Revival

The Nada’s 11th CD, Lovejoy Revival (2013).
We picked up our acoustics and started doing an acoustic duo thing. We started getting gigs right away at coffee shops and frat parties around the campus, and that started us on the path of growing our audience organically, one or two fans at a time. That’s been the cornerstone of our success throughout the years. Fast forward a few years and we found that we were able to build our whole career on focusing on the current student, having them become fans, graduate, and then go out in the world. 

We discovered that, almost anywhere we toured, there were between 10 and 100 people who knew us from college and brought their friends to that show in the new town. It was 100% organic growth. The only market we had any help in was Chicago. There was an indie radio station in the northwest suburbs there called “The Bear” and they found out about our music and started playing it, so the first time we showed up to play in Chicago, there was a crowd of people to see us.

2) Steady communication with a call-to-action is key

You were a top draw in your college town. After each class graduated, how did you keep in touch as they spread across the Midwest? 
The Nadas circa 1990s
We had a website, but before we put together our first email list, we had an actual paper mailing list and every month we’d create a newsletter and we would write articles about what we were doing, we would snap pictures of each other and then put it all together and print it up, We’d print and fold them up, hand-write the addresses, put a stamp on, and then drive them over to the post office. It grew to the point where that mailing list was so large that it cost us a couple of thousand dollars every time we wanted to print and send out the newsletter. Soon the band had a computer database and mailing labels to save time. After a while, we also started to put a little order form inside asking fans, “Do you want a record?” and that really ended up paying for itself, because quite often people would send the order form back to us with a check enclosed.

People really looked forward to getting these newsletters and kept them around. For instance, we’d head out of town to play a show and after the show someone would invite us over to their house for an after hours get together and there would be that newsletter hanging on a magnet on the fridge. So we knew it was working.

3) If something works, repeat the formula

How else did you grow your audience?
We decided to go to the next college town over from Ames and start all over again, just playing a club, but we weren’t starting out with zero fans, because a few people had heard of us and our existing fans would tell their buddies in that new town about us. Eventually, we built a circuit through the Midwest of these towns that all had colleges and we would hit each city every month, over and over, and in time, that built up a loyal audience that would come out to support us.

 

The Nadas career in music continues

The Nadas have teamed up with World Bicycle Relief to help provide bicycles to women in emerging countries.

Now the circuit stretches from Colorado to Chicago, and from Minneapolis to Kansas City. There’s probably a total of 30 markets in that region, so we would make that circuit, but we’d also make time to take a week and do a swing down into Texas, or down to Arizona, or we’d set up a trip to go all the way out to California, and then return through Arizona. We even made a trip to Florida and another one to Maine. All of this we did driving, and all from our home base here in Iowa. We saved up enough to purchase a 40-foot tour bus, a 1985 Eagle. We named her “Meatloaf” because evidently he rented it when it was new and the marquee sign on the front still had his name on it. 

4) Build relationships with bookers and other bands

As your fans spread out across this region, did you develop relationships with club bookers so you weren’t just picking up the phone cold each time?
We were eventually able to say to a club owner with confidence that we had so many people in that area and many of them would come out to a show, so that helped us establish ourselves with the venues. Around that time we also started to work with booking agent Eric Roberts at Hello Booking in Minneapolis to help us out with making the calls to club bookers and in managing our calendar. He’s been with us now for more than fifteen years.

We also learned to work closely with other bands and really, we wouldn’t have had the success we have had without the help of a number of other bands. For example, in the Colorado area, which is still one of our strongest regions, we had been going out there for a couple of years and beating it down, and it just wasn’t going that well. Maybe there’d be 10 at one show and 25 at the next one, and it was costing us money to be there. So we got to the point where we said, let’s give it one more try and see if we can’t do better, and if we can’t, we’ll have to write off Colorado and head east to build Ohio, which is the same distance away.

The Nadas

Club gigs continue to form the backbone of the band’s touring schedule.

 

So we went to Colorado and we played with a friend’s band called Hello Dave from Chicago, they already had a couple hundred fans that they drew. Well, the very next time we came back to Colorado, we had a couple hundred people who showed up for our gig there. It took sharing a show for us to be exposed to enough new people to get our base started there. Now, when we go out there, we play theaters to audiences of around 500.

5) Treat the business like a business

Are the live shows the primary way you guys support yourselves?
Yes, we decided from the start to run the band as close to a regular business as we could. We decided to pay the players a set amount for each show. We set aside money for expenses and agreed we weren’t going to use credit cards to finance the band or get any loans. We take the money we make and cover all of our costs and if there’s anything left over, Jason and I split that. While it’s not enough to completely support ourselves, we’ve gotten to the point where we have a salary and we supplement that income with other things we each do.

6) Understand your fans

As you enter your 20th year as a band, have you retained some of the fans from your early days?
It’s great, because we kept hitting the same circuit, and a lot of it was college towns, we did that circuit the four years we were in college, then repeated it over the following eight years, so we had triple the time to build our audience throughout the region we were touring. This ended up giving us a roughly 10- to 15-year age range between our younger and older fans. Then, about five years ago we started noticing that some of the audience who used to come to shows and maybe have quite a few drinks dance on the table, they were now showing up to our daytime outdoor summer shows with children. And then the other wave of people who started coming to shows were the parents of some of our original college-age fans. So now, the age range at one of our summer shows is one to sixty five-plus!

7) Be willing to supplement your income

You’ve built your business model around touring the circuit you created while in college. What other revenue streams have you developed?
Jason and I also do a number of acoustic shows, just the two of us and our acoustic guitars, which brings in a little money without any overhead. He’s developed a clientele for high-end photography in addition to our music and I have a home remodeling business that I run, which has the unique feature of employing a bunch of working musicians who all need some supplemental income. I have seven musicians who work either full or part time with me. I have an open-door policy, so any time any of them have a gig or a record to make, they can get the time off.

8) Plug into social media with a plan

How have your fan engagement efforts evolved from the kitchen table and hand addressing newsletters?
The Nadas year in reviewWe’re plugged into social media, but our philosophy is that it’s not enough to just be active on those platforms. You need to do something to really engage your “friends,” so we like to have contests and giveaways regularly. In 2009, we decided to release a new song each month of the year, which ended up becoming Almanac, an album that was a sort of musical snapshot of that year. Our most recent fan engagement effort, which is also our most successful one to date, is we are making a 20-year greatest hits recording and we’re putting the word “hits” in quotes because they’re not actual chart hits, and we are re recording fan favorites the way we play them now.

We’re shooting for releasing it this spring. We did a Facebook campaign and asked our fans the simple question, “What songs do you want to hear on this upcoming CD?” And we got 18,000 views and nearly 300 comments, so we went through and tallied up all the votes and that’s exactly what the record will be. So the fans really curated our greatest hits release. 300 people took the time to pick their favorite song and one super fan even went so far as to suggest all 20, to come up with a playlist of their favorites.

9) Nurture your fan base if you want to succeed long-term

Looking back over your career, what advice would you give to an up and coming band about building their career from the business perspective?
Your fans are what’s going to allow you to have any longevity in your music career. So take care of your fans, respect your fans, give the fans what they want as long as it’s not selling out your artistic vision.

Put yourself out there and never stop working. Play your heart out at every show even if there is only a drunk guy passed out at the bar and a bartender that wants to go home. That scenario actually happened to us in Oklahoma but someone remembered the band because a few years later, we got a booking to return there and earned five grand for playing a private show. Every time you play, no matter how many people are there, you make an impact and you don’t know what the ripple effect may be down the road. So honor your fans and listen to what they say as you build your career. Go and play everywhere they invite you to play.

Visit The Nadas online.

Check out The Nadas video channel on YouTube.

Indie-Music.com review of Lovejoy Revival

Keith Hatschek is a regular contributor to Disc Makers Echoes blog and directs the Music Management Program at University of the Pacific. He’s also written two music industry books, How to Get a Job in the Music Industry and The Golden Moment: Recording Secrets from the Pros.