Well, first — congratulations.
Second, it’s time to sit down and RESPOND to those comments.
Here’s a handful of general guidelines for responding to blog comments
1. Respond to every single comment. It’s a basic courtesy. Someone took the time to interact with you, your work, your articles, your content; so take the time to acknowledge this by responding, even if your response is short and sweet: “Thanks! Glad you liked the article.”
2. Be thorough in your responses. If someone asks you three questions based on your blog article, don’t just answer the first one and hit reply. To the commenter it’ll look like you didn’t care enough to read their whole comment.
3. Don’t be afraid to disagree. After all, disagreement is the spice of life. We often feel like we’re being rude when we disagree, and so we hold our tongues. But this is YOUR blog. It’s YOUR article. It’s YOUR ideas and personality. Feel free to have a healthy debate in your comments section. Just don’t cross the line into an argument. Which brings us to…
4. Let the trolls go hoarse. Haters gonna hate! Let ‘em. The funny thing about angry internet trolls is that they end up outing themselves with their weird rants. And if you delete posts by trolls, they just keep posting. Better to approve their comment, give them their moment to shine, and the world will see them for the dense black holes they are. Oh, and maybe with trolls you can ignore Rule #1 — unless you simply say, “Thanks for commenting.”
5. Use your comments to inspire further engagement. By responding to comments, you’re taking advantage of more opportunities to have your voice heard. You can deepen relationships with fans, customers, or readers. You can solicit the opinions of folks who are your biggest supporters. You can converse. You can point commenters to other useful articles or resources on your site. You can ask them to take some kind of action, follow you on social media, or make a purchase.
Hopefully these basic tips help you make the most out your blog, turning every comment into a true moment of engagement.
How do you manage your blog comments sections? I’d love to hear your thoughts in the (—you guessed it!—) comments section below.