THE 9-STEP NEW YEAR’S RESOLUTION FOR INDIE MUSICIANS
We all commit to starting over once the New Year rolls around. It is entirely possible we ate too much, did not exercise enough or spent way too much money in 2012. Once the calendar year ends on the 31st of December though we have a clean slate, that fresh start and brighter future is known as 2013.
An artist who has not yet made it may be looking beyond the money and health related promises and use 2013 as a time to advance in their career. If you are such an artist it may be wise to consider on one or all the New Year’s resolutions below.
1. You will need money to fund your project, consider fundraising, taking out a loan or asking for help from friends, family or those close to you.
2. Learn all you can about the people who will purchase your product. Pay close attention to their buying habits, wants and needs. The goal is to cater to them so they can in turn support you. Obviously you will not be able to study them firsthand during one of your performances. A good alternative is to attend an artist show that happens to fall in the same genre as you.
3. People come to your show to be entertained not just to hear your music. Think about ways to make your live performances bigger and better to sustain the attention of your audience.
4. Follow the three P’s- Promote Yourself, Protect Yourself and Play Live and your career is sure to take off
5. Do not let fear control your destiny! Stop being terrified of what others will think of you! Never say it is too hard to accomplish! Put these feelings behind you and let artistic expressions take over!
6. Any profession will tell you the more skills you have the more valuable you are. Artists are no different, you will need to take the time to learn new programs and acquire new talents in the new year to prove your worth.
7. If you are a negative person, negativity will follow you around but if you rise above and choose to be positive then things will start going your way.
8. Make a plan, a real plan and write it down. This piece of paper or file on your computer should contain all your business and marketing goals for the next year. You will need to show how you intend to get there by supplying estimated facts based on research you conduct throughout the year.
9. Social networking is a valuable tool bestowed on us in the last ten years. It has enabled us to connect with thousands of people in a matter of minutes. Many artists’ careers have been established and maintained using these services. Being online and meeting people online is becoming more and more important but the need for face to face interaction and networking is just as important to advance in your career.
Written by SARAH OLIVE