By Chris Robley
A new report says that the majority of music listeners under the age of 18 prefer YouTube over any other music discovery destination (including iTunes, Pandora, Spotify, etc.) It’s more important than ever that your music be available on YouTube.
Here are a few things to keep in mind to help you make the most of your video presence.
1. Add links at the top of the description field for each video
Let your fans know where they can purchase your music. Simply enter the URL to your blog or website (or to your cdbaby.com artist page) at the very beginning of the video description field (to ensure that it’s visible to all viewers). YouTube will hyperlink it automatically.
2. Make the first 15 seconds count
As the saying goes, “Don’t bore us. Get to the chorus.” You’ve got to hook them upfront. YouTube videos are like pop songs; they’re best enjoyed and shared when short and catchy. YouTube is proving there’s some truth to Andy Warhol’s saying, “in the future, everyone will be world-famous for 15 minutes.” Only now, 15 seconds may be all you get.
To help you capture your audience’s attention, the Official YouTube Blog has offered some good advice on how to make the first 15 seconds of your video irresistible: