YouTube is the most popular video outlet in the world, and as such, the free service is an integral part of any serious artist’s music marketing strategy. Ignore it at your own peril! Among all the categories of videos found on YouTube, music is far and away the most popular, accounting for nearly 31% of all videos played through the website. It has also become the prime destination for music discovery by teenagers, with The Wall Street Journal recently reporting that two-thirds of teens listen to music directly from YouTube, more often than other services such as Pandora, Spotify, and MOG.
YouTube allows you to share your content (musical and otherwise), provide background information around the content, and provide links and portals to help your fans reach more of what you have to offer on the web. YouTube is a key to modern band promotion, and is great tool to help you connect with your fans in a personal way, allowing you to showcase your material and communicate with your audience about the content they are most interested in.
As the digital music landscape continues to evolve, streaming services are emerging as the kings of music discovery and dissemination. Similar to the shift in television broadcasting that occurred as cable and satellite emerged to challenge the major networks, streaming services provide consumers with free or low-cost access to nearly all available music for as little as 30¢ a day. But unlike cable TV, you have no barriers to engaging your audience on this community service, and stand to gain fans and revenue in the process.