This post is excerpted from Music Career Killers! 20 Things That May Be Holding You Back In Your Music Career and How To Fight Back!, a white paper released by Music Marketing Classroom.com. Reprinted with permission.
Every hour of every day, there’s a talented musician somewhere on the planet who makes the decision to put their artistic side on the back burner in favor of a more stable career. Although they vow they will pursue music in their spare time, just this simple mindset shift could mean that writing songs and playing gigs will always take a back seat to almost everything else in life.
In a way, it hurts too much to do music when you make this decision because it reminds you of all the dreams you had and gives you the feeling of being a failure. Even the most committed musicians can be ground down to nothing after years of playing empty shows and sending out hundreds of demos with no reply. But once you start to recognize the common mistakes you’re making, you will be able to avoid them and get on with the real work of consistently creating music that your fans will appreciate.
Music Career Killer #1: Not working on your music every day
You can spend your whole life learning music marketing and still fail if you don’t have great music to promote, but you can suck at marketing and still do well if your music is on point. The ideal, though, is to find that perfect balance between marketing and music creation. Commit to working on your music skills for an hour a day, and do your marketing in any additional time that you can spare. It can help to make this into a little game, so every once in a while go back three months in time on your YouTube channel and see the kinds of songs you were writing then. Over that time period, you can really start to notice an improvement if you work on your music and songwriting daily.
Music Career Killer #4: Not selling anything
So many musicians drop the ball at this stage: they produce great music, but then feel bad and don’t ask people to take the next step to buy something. Or they do try and sell, but because they don’t feel comfortable, they get nervous and do a poor job of it. So if you don’t currently have anything for sale on your website, then don’t do anything else until you do. It can be as simple as a $5 per month subscription to get a song of the week delivered to their inbox.
Music Career Killer #8: Not taking at least one marketing action everyday
I’ve mentioned the importance of daily progress with your music, but just as important is the power of doing one thing per day that will get your music out into the world and in front of a targeted, interested fan. See, music marketing is like trying to push a car with your bare hands. At first it seems like it won’t budge, but then you start to get a little movement and before you know it, you’re going at a steady and predictable pace. Once in a while, you’ll come across a hill where you can sit back and let things roll, all you have to do is steer. But if you just start to push for five seconds then stop for a few days, then come back and try again for five minutes, you will never build up enough momentum and it will never get easy.