Heather Fay is a Connecticut-based singer/songwriter who has gained recognition for being one of the first musicians to use the “Hangouts On Air” platform on Google+ (AKA Google Plus) to build a global audience for her music. In addition to performing Hangout concerts for her nearly 200,000 followers, she hosts a series of open-mic Google Hangouts, which enable her to build an ever-growing network of musicians from around the world. Heather also plays shows in CT and New York City at venues including Rockwood Music Hall and the Living Room.
What have your experiences been with marketing and promotion? It sounds like a majority of your music marketing strategy has been online based.
Social media and online platforms really lend themselves beautifully to someone who is a mother aside from being an artist. I’m not 20-years old and I can’t jump into a van with my band and tour the country for months on end to build an audience. Being a mom and a wife, I’m at a different stage in my life than a lot of musicians who are just coming into their own.
I started by working with MySpace and submitting to internet radio and doing some things with Facebook. I really am not great at Twitter, but I’ve been working on it. And there has definitely been an audience in these places, but it wasn’t until I started using Google+ that it really felt like the right timing, right people and the right phase in my career. That has been the platform for me, especially because of the Hangouts. The Hangouts allow me to play a show face to face.