By Drew Kennedy
For the do-it-yourself singer/songwriter, booking shows and all of the additional duties that come with playing live gigs usually fall on the shoulder of one person.
Who? You already know the answer to that. It’s you.
So how do you do it? The answer can be summed up in one word: relationships.
Just as you’ve been diligently manning your band’s Facebook page and crafting amusing Twitter quips to jettison out into the vast spaces of the internet to keep fans engaged and on their toes, so too must you keep in mind one of the most important sets of relationships that you can develop in this what-have-you-done-for-me-lately business: the venue owners.
Some large venues can afford to employ talent-buyers, and others rely on a manager to handle the entertainment schedule, but more often than not, an up-and-coming band will be dealing with the owners of the venues in which they play. For lack of a better term, let’s simply refer to each of the people mentioned above as “the owner,” since regardless of financial stake in the game, they’re the ones who are giving you the date or paying you your earnings each night.
Here are some tips about how to connect – and stay connected – with these important members of an independent singer/songwriter’s network.