Google is kinda like the all-knowing, all-seeing Wizard of Oz. We trust Google to have all the answers and solutions about everything. We expect Google to direct tons of relevant traffic to our websites. Though sometimes Google is not as all-powerful and all-seeing as we might assume. Like the old man behind the curtain, Google doesn’t always have all the answers. Luckily, with a little Search Engine Optimization magic, we can help Google learn more about our websites and therefore act more like the all-knowing and powerful search engine we expect it to be.
Google Behind the CurtainGoogle has one glaring blind spot: images. Images arguably one of the most important aspects of the internet are basically invisible to Google. Google can’t tell the difference between a witch and a scarecrow. Sure, they’re working on it, but recognizing a book or CD cover is a lot different than recognizing that a picture represents the 4th-annual flying-monkey toss and potluck. So we just have to tell Google what’s in our pictures. That’s right, we need to describe our pictures so Google knows what’s in them