By now, you’ve probably heard marketers and mavens from across the land proclaiming things like:
A social media profile is not a website!
Your website should be the hub of all your marketing efforts!
Don’t let a social media company control how your brand is experienced!
Social media is the ocean and your website is the net! (OK, I just made that one up.)
So we know that a website is your hub, and that social media is also important, but how are the two best employed together?
Well, before we get started down that road, you need to define your goals. Before you start sending traffic in droves to your website, you’ve got to define what you want people to do on your website. Here are some examples:
Sign up to email newsletter
Comment on blog
Buy CD, eBook, merch, etc.
Share your content with others
Enter a contest