Collect Email on YouTube with Playlist Introductions – FanBridge Blog

Have a YouTube channel? Listen up!

Are you looking to collect emails from people who view your videos on YouTube? (9 out of 10 smart people say “yes!”)   Most video creators like the idea of having a prompt to join their fan list as a part of their videos but you don’t want to go and add extra frames to each one, since this can be a big hassle with a lot of videos.  Well, don’t sweat it! We have awesome news: YouTube just introduced intros and outros for video playlists. Instead of editing each of your videos, you can now easily insert short webcam clips or text-and-audio pieces in-between each video in the playlist.

via Collect Email on YouTube with Playlist Introductions – FanBridge Blog.

5 Ways to Use Social Media to Grow Your Website Audience | The HostBaby Blog

Chris Bolton

By now, you’ve probably heard marketers and mavens from across the land proclaiming things like:

A social media profile is not a website!

Your website should be the hub of all your marketing efforts!

Don’t let a social media company control how your brand is experienced!

Social media is the ocean and your website is the net! (OK, I just made that one up.)

So we know that a website is your hub, and that social media is also important, but how are the two best employed together?

Well, before we get started down that road, you need to define your goals. Before you start sending traffic in droves to your website, you’ve got to define what you want people to do on your website. Here are some examples:

Sign up to email newsletter

Comment on blog

Buy CD, eBook, merch, etc.

Share your content with others

Enter a contest

via 5 Ways to Use Social Media to Grow Your Website Audience | The HostBaby Blog.

Top Ten EDM Albums for People Who Don’t Know Shit About Dance Music – Los Angeles Music – West Coast Sound

Electronic dance music (you know, EDM) is the hottest thing going right now. But to you, it still all sounds like “oontz, oontz, oontz” — except Skrillex, who sounds like “wom, wom, wom.” Right?

Fear not. You don’t have to be a kid yourself to know what the kids are into nowadays. The ten albums below might not convert you into a glowstick-twirling rave monkey, but they will at least help you tell the difference between dubstep and drum ‘n’ bass, or Chicago house and Detroit techno. Note that while these are great records, this isn’t meant to be a definitive “best of” list — it’s just a good entry point for EDM newbies.

via Top Ten EDM Albums for People Who Don’t Know Shit About Dance Music – Los Angeles Music – West Coast Sound.

Fanfunding Tip: Offer Imaginative Incentives to Entice More Fans | DIY Musician

There has been so much press around crowdfunding (also called fanfunding) lately that they’re practically buzzwords. Whether it was Amanda Palmer becoming the first musician to raise over a million dollars via the crowdsourcing platform Kickstarter, or the news that Ben Folds Five was using PledgeMusic to fund the band’s first album in 13 years, crowdfunding is happening in a big way right now.

Although raising a cool mil may be a bit of a rarity, it’s not just big names who are getting funded. More than 7,000 music projects have been successfully funded on Kickstarter, with over 600,000 people pledging over $42 million to Kickstarter music projects specifically. And over half of music projects reach their goals (versus 44% of all projects). So there’s hope!

Given the competition, one thing that can help you stand out amongst the other hopeful fundees out there is to offer cool and creative incentives to your funders. In a crowded space, being unique can help ensure you’re part of the fifty percent.

via Fanfunding Tip: Offer Imaginative Incentives to Entice More Fans | DIY Musician.

Unregistered Artists « SoundExchange

So, I’m on vacation, on a mountain top somewhere in the middle of nowhere (a great place to be), but this seemed too important not to Press.  Please read this!  Follow the link, search your name, band, etc.  Register!

 

Unregistered ArtistsThe following is a list of artists who have payable digital performance royalties from SoundExchange that have not yet been claimed.

The list is organized in alphabetical order and is searchable by artist name. If your name appears on the list, please register as soon as possible to receive royalties due to you.

Even if your name is not on the list, we encourage all performers on sound recordings to register, especially those who have recordings played on satellite, internet or cable radio stations.

Register by Oct. 15 as you may risk losing any royalties collected three 3 or more years ago by SoundExchange.

SoundExchange is authorized by law to release older unclaimed royalties to offset our costs and distribute proportionally to those we already pay. We have repeatedly held off on doing this, but we need your help to spread the word and get recording artists and record labels to register.

Note: Those names on the list with an asterisk are entities where, for example, one or more band members have registered, but a band member may have not yet registered with SoundExchange. Or, the account may not currently be payable for some reason.

For more information on this initiative, read our FAQ. Learn more about our efforts to reach and register artists and labels.For questions, please call or email SoundExchange Customer Care Department at 202-640-5858, or connect@soundexchange.com.

via Unregistered Artists « SoundExchange.

BBC News – Jack Whites meaningful style

Jack White on the romance of vinylRelated StoriesJack White scores US number oneJack White on British meanness and going solo WatchFor a man who can pump out such blistering, no-nonsense post-punk hard rock, the air of the more mannered art-school rocker hangs thickly around Jack White.

But then the former lead singer and guitarist with the White Stripes is a man who thrives on contradictions, all the more so in his new life as a solo artist.

Nowhere is that more obvious than in his pride and joy, the headquarters of Third Man Records. Its a low rise building in a Nashville side street, grittily functional from the outside. Inside, it is a dream sequence from a David Lynch film, minus dwarves.

For this interview, we are not allowed to shoot in “the lounge”, which is a shame as it seems designed as a film set. The ceiling is made of shiny tin, the floor is a bright yellow, and the space in between the two is artfully filled with animal heads and old turn-tables.

via BBC News – Jack Whites meaningful style.

How to Develop a Spotify App Users Love – hypebot

Spotify now boasts over 40 apps, and soon I hope to develop one, too. Before I do that, though, I need to analyze the existing cache of apps and form some thoughts on why some have become more popular than others. Rather than keep such findings to myself, I’ve decided to document and share them so that anyone else who may be thinking of creating a Spotify app can take them into consideration.

The main things popular apps do is to solve a relatable problem and offer a useful solution, which often involves enabling discovery or providing curation. When put like this, it almost sounds easy to create a Spotify app that attracts and delights users, but meeting such criteria will likely be harder than I realize.

If you look at Soundrop, a popular Spotify app, it hits these marks. Soundrop helps users find what music they should listen to next, which can be a huge problem, and its solution — user-powered music listening rooms — is quite useful. Oftentimes I don’t know what I want to listen to, or I don’t have the time to figure it out, so I use Soundrop. Another app that I open regularly is Billboard Top Charts, because it has playlists of popular songs. The app is minimalistic, but it plays the music I want to hear. This is true of many popular apps: They don’t do much, but it’s okay so long as they recommend music that you like.

What makes a great Spotify app? Let’s examine four principles I’ve identified:

1. Solve a Problem.

The biggest problem that Spotify users face is they often have no idea what to listen to next. Prior to the introduction of apps, they could only stare blankly at their music library and grimace at the blinking cursor in the search box. Given that Spotify works best when you actively engage and seek out what you like, it can be disheartening if you want to lean back and be served music. Sure, you can tinker with Spotify Radio, but it can be pretty hit or miss, with few surprises.

Other simple and relatable problems include lyric syncing and concert listing. TuneWiki pairs your favorite songs with the words, allowing you to sing along or share them with friends. And Songkick Concerts helps you discover and keep track of upcoming shows by your favorite artists. Both of these apps are popular because they solve a real problem in an elegant way. The reality is, however, that there are only so many of these solutions needed. For many users, they either 1) don’t know what to play, 2) don’t want to work, 3) don’t know the lyrics or 4) don’t know what’s new. As these buckets overflow, new apps will attempt to solve niche problems, which many users will not relate to.

2. Enable Discovery.

This means placing unfamiliar songs next to familiar ones, and letting users “discover” them, or more accurately, stumble over them. Most users don’t enjoy this process, it seems, as it entails hearing music they’ve never listened to before in hopes that they’ll find one song so amazing they’ll love it forever. But such “discoveries” rarely happen, which can discourage app users.

There are four types of music discovery apps on Spotify: The social apps allow you to discover music with friends; the personal apps help you discover music based on your taste; the contextual apps serve you new music based on your activity or mood; and the general apps simply provide new music to listen to. Of the top 20 apps, 8 of them enable discovery, and each type is represented: Sifter (social), Last.fm (personal), Moodagent (contextual), and Digster (general). This suggests that users have an appetite for music discovery apps, and that while the space may seem somewhat crowded, there’s still room for innovation, and perhaps, more genre focused apps.

3. Provide Curation.

The most popular curation-driven Spotify app is Pitchfork; it displays highly regarded albums with a snippet of editorial. Picking and playing music you’ve never heard before is a lean-forward experience, but this app succeeds at streamlining the task and reducing the work compared to clicking around the Pitchfork website. This could broaden the appeal of Pitchfork as a tastemaker while exposing users to music and editorial that they may not have otherwise sought out. The same could be said for other curation-driven apps that tie music to writing that puts the music into context; by lowering the threshold of effort, they have the potential to broaden the user base that may adopt them.

4. Make a Utility.

What separates a good app from a great app is utility. The most popular Spotify apps don’t just solve a relatable problem, they offer solutions to problems that are particularly useful. This is the hardest status for an app to earn, because users determine it. TuneWiki, Soundrop, Last.fm, and Billboard Top Charts have established themselves as Spotify utilities: Users find them consistently useful and beneficial. Ultimately, developers can’t make a utility, but they can try. McDonalds would love to have the most popular Spotify app, but they don’t. Users are apathetic towards their app, LISTENIn, because it doesn’t tackle a relatable problem — charting what songs are trending among their friends — or, quite frankly, offer a useful solution. Many Spotify apps fail this simple test, and so they languish. Nothing backs the existence of the Warner Sound app. Users don’t have a “record label” problem; it’s not a brand with a distinct or unique sound. Because of this, its developers found the opposite of love in the Spotify ecosystem. They created an app that no one wants.

via How to Develop a Spotify App Users Love – hypebot.