Free! Why $0.00 Is the Future of Business

I’m not sure what to think here. Chris Anderson is well respected and writes emphatically, though his previous theory, The Long Tail, has by his own admission, not worked out with regard to the Music Industry. His comments here largely dismiss recorded music entirely as yesterday’s news. Thoughts?

At the age of 40, King Gillette was a frustrated inventor, a bitter anticapitalist, and a salesman of cork-lined bottle caps. It was 1895, and despite ideas, energy, and wealthy parents, he had little to show for his work. He blamed the evils of market competition. Indeed, the previous year he had published a book, The Human Drift, which argued that all industry should be taken over by a single corporation owned by the public and that millions of Americans should live in a giant city called Metropolis powered by Niagara Falls. His boss at the bottle cap company, meanwhile, had just one piece of advice: Invent something people use and throw away.

Free! Why $0.00 Is the Future of Business

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